TECHcare is a subscription-based service from The Tech Spot that allows students, faculty and staff to receive unlimited technology repair at one flat rate for one year. My challenge was to make the service more valuable, encourage staff to offer the service to customers and promote the service at university events.
- To add value to TECHcare, I proposed adding two 1-on-1 training sessions to the membership, offering 25% off any future TECHcare purchase and expanding the membership to cover all services offered by The Tech Spot. I also worked with Tech Spot staff to develop membership cards with barcodes for easier account access.
- We held a contest to encourage staff to offer the service to customers. Once staff had sold a membership, they wrote their name on a poster, allowing others to see their progress. We held a staff drawing for a prize at the end of the semester.
- I developed rack card handouts to explain the service to customers and added TECHcare to The Tech Spot's pricing sign to promote the service.