I just read a fantastic article for my Information Technologies class by Clay Shirky titled "Newspapers and Thinking the Unthinkable." Shirky articulates well the old ideology the industry is facing and our extraordinary opportunities for new models for information. I found most interesting Shirky's proclamation that "[t]he importance of any given experiment isn’t apparent at the moment it appears; big changes stall, small changes spread". The articles indicates that as media professionals and designers we have great opportunity to create incremental changes to the user experience. Yes, most of our experiments will probably fail, but let's be glad the digital age is very forgiving to failure. While everyone out there is trying to discover the "next big revolution," Shirky is saying that those making the small changes will leave a lasting impression on the way we think about journalism.





